As part of a new program by the Japanese government, Japan will hold a Japan Pavilion called ‘Connect to Japan Design’ at the Ambiente International Trade Fair for Household Products and Accessories. On Friday, February 12th, from 3:00-4:00 p.m., we will hold a press tour at the Japan Pavilion to introduce the exhibit. Twelve popular manufacturers of Japanese household products and accessories as well as eight groups of top Japanese designers will exhibit their wares at the Japan Pavilion. The designers include winners of the iF design award and the red dot design award, and up-and-coming young designers. In addition to outlining this project and introducing the exhibitors, Kazuya Shimokawa, chief editor of Japan’s monthly magazine on design strategy and information, NIKKEI DESIGN, and the producer of this project will comment on the features of Japanese design and of the Japan Pavilion. We will also provide interpretation (in German, English and Japanese) and handouts and photographic materials on exhibitors to enable smooth coverage of the designers and manufacturers by all visiting journalists. We are happy to invite you to attend the press tour. Japan Pavilion Press Tour Overview Time: Friday, February 12th, 2010, 3:00-4:00 p.m. Location: Ambiente Japan Pavilion Frankfurt International Trade Fair for Household Products and Accessories Hall 11.0, stands B50/B40/B41/B51 Ludwig-Erhard-Anlage1, 60327 Frankfurt am Main/Germany Exhibitors at the Japan Pavilion &design co., ltd., Flower Robotics, Inc., In Design, Masayuki Kurokawa, Chiaki Murata, SUPERCENT., Masaru Suzuki, Tomoya Yoshida (alphabetical order) total of 8 designers/groups BITOWA FROM AIZU, Chushin Kobo Co., Ltd., FLAT Inc., Futaba Inc., HIROTA GLASS CO., LTD., Hiyoshiya Co., Ltd., Hosoo Co., Ltd., Iwatani Materials Corporation, KOKURA CREATION INC., Miyama Planning Co., Ltd., Nishikimi Chuzo Co., Ltd., LOLO CO., LTD. (alphabetical order) total of 12 companies Daily presentations from top designers February 12th-16th, 9:30 a.m. – 3:50 p.m. Japan Pavilion From 9:30 a.m. – 3:50 p.m. on February 12th-16th (with the exception the period during the press tour), presentations will be held at the Japan Pavilion by the manufacturers and designers on exhibit and by Kazuya Shimokawa, chief editor of Japan’s monthly magazine on design strategy and information, NIKKEI DESIGN. *Detailed information on individual exhibitors, the press tour and presentations by top designers will be updated at the Japan Pavilion website. http://www.connectjapan.jp/ About the Connect Japan Office: Connect Japan was commissioned by the Japanese Ministry of Economy, Trade and Industry to run the Japan Pavilion at this year’s exhibition.