Agenzie di viaggio, aziende TMC e GDS compatti nel sostenere gli standard industriali e promuov

11 Maggio 2010, di Redazione Wall Street Italia

Le principali aziende TMC, agenzie di viaggi online e GDS hanno annunciato oggi di voler intraprendere un’operazione congiunta per sostenere i nuovi standard tecnologici sviluppati per consentire la ricerca, la prenotazione, la gestione dei pagamenti e i servizi di reportistica per i prodotti ancillari. Per le agenzie di viaggio, i nuovi standard prevedono l’introduzione di nuove funzionalità sviluppate dai GDS per facilitare la gestione delle complesse offerte unbundle e allo stesso tempo di consentire alle compagnie aeree di differenziarsi sul mercato e generare nuove fonti di profitto. Quanto alle aziende, esse potranno ottimizzare i loro programmi di business travel, monitorando le spese relative ai viaggi. Aziende come American Express Business Travel, BCD Travel, Carlson Wagonlit Travel, Despegar, Expedia, Egencia, HRG, Opodo, Orbitz, Orbitz for Business, Travelocity, Travelocity Business, Amadeus, Sabre Travel Network e Travelport si uniscono in coro per manifestare la loro intenzione di supportare le nuove tecnologie e favorire la distribuzione dei servizi ancillari. Sul fronte dei vettori British Airways, Delta Air Lines, LAN e WestJet guardano alle nuove funzionalità come un’ottima opportunità per distribuire i propri prodotti e servizi. Air New Zealand conferma inoltre il proprio intento di promuovere l’implementazione delle service fee OC e della soluzione EMD. Grazie alle funzionalità per la distribuzione delle fee OC di ATPCO e alla soluzione EMD (Electronic Miscellaneous Documents), disponibile a breve, le compagnie aeree potranno distribuire i lori servizi più rapidamente e allargare il proprio mercato attraverso i canali di distribuzione diretti e indiretti. I principali operatori del settore esprimono la necessità di sviluppare degli standard per soluzioni API dirette per le compagnie aeree che intendono gestire direttamente i servizi ancillari tramite il GDS e facilitare così i processi di ricerca, vendita, gestione dei pagamenti e di reportistica relativi a tali servizi. Le agenzie di viaggi sono ormai esperte nella vendita dei prodotti aerei e dispongono della conoscenza e dell’esperienza per commercializzarli. I nuovi standard tecnologici, consentiranno di distribuire più rapidamente i servizi ancillari delle compagnie aeree. Nel corso dell’anno, è inoltre prevista nel GDS l’integrazione di altre funzionalità che consentiranno a aziende, agenzie di viaggi e compagnie aeree di finalizzare la vendita e la gestione di tali servizi, di integrare la gestione dei pagamenti nei sistemi di back office, rafforzando il valore commerciale dei punti vendita. Negli anni passati, molte compagnie aeree hanno sviluppato i propri modelli di business con l’obiettivo di generare maggiori profitti proponendo pacchetti di servizi o differenziando l’offerta esistente con prodotti e servizi a pagamento, come i posti Premium e le fee sul bagaglio. Oggi, tutti i rappresentati dell’industria dei viaggi, GDS, agenzie di viaggi, e aziende TMC, sono riunite intorno allo stesso obiettivo: implementare i nuovi standard tecnologici e consentire alle compagnie aeree di distribuire le loro tariffe e di offrire maggiore trasparenza sui servizi inclusi nelle varie categorie tariffarie. I GDS hanno già sviluppato diverse funzionalità per la gestione e la vendita dei servizi ancillari, la cui distribuzione è prevista per la fine dell’anno. Da parte loro, essi auspicano un alto livello di adozione da parte delle compagnie aeree tale da garantire maggiori profitti per tutti. QUOTES: Amadeus “It is a great achievement to have all these parties endorse the best way forward for the travel industry. We believe supporting these technology standards will benefit everyone in the travel value chain, from providers to travelers. Airlines will be able to differentiate their ancillary services offer and market it more effectively through travel agencies and to consumers,” said Philippe Chérèque – executive vice president, Commercial for Amadeus. American Express Business Travel “When it comes to providing merchandising options to our valuable customers, its critical that we have broad access to such supplier content, that fully integrates into our downstream processes,” said Michael Qualantone, vice president/general manager, Global Supplier Relations, American Express Business Travel. “We want proven, reliable and efficient technology to avoid additional cost, processing errors and service disruption.” BCD Travel Rose Stratford, senior vice president of global supplier relations for BCD Travel, said “We applaud a standardized approach that will enable us to better serve our corporate travelers. It will offer us the opportunity to better manage our traveler needs while providing our clients with the transparency and reporting necessary to manage ancillary fees more efficiently.” Carlson Wagonlit Travel Matt Beatty, vice president, Global Supplier Management for Carlson Wagonlit said, “With the GDSs providing quick and easy access to ancillary products and services via common, industry-wide technology standards, we can help our clients and their travelers make better-informed choices to meet their business travel needs while optimizing the efficiency and cost management of corporate travel programs.” Delta “Delta supports this development of technology that facilitates the potential distribution of new ancillary products and services. We are continuously seeking distribution methods that satisfy the marketplace, and this technology is an option we are considering. It is important that we work with our agency partners to find the best possible solutions for our customers,” said Jim Cron, senior vice president, Global Sales and Distribution for Delta Air Lines Despegar “Despegar.com believes that customers need clear information in order to choose wisely. By setting these standards the travel industry is moving one step forward towards price transparency,” said Roberto Souviron, chief executive officer, of Despegar. Egencia “It’s important for the industry to come together to solve our common issues,” said Rob Greyber, president of Egencia, the corporate division of Expedia Inc. “By adopting these technology standards, we can increase the visibility of ancillary costs to travelers, which is good for airlines & travelers, and keep corporations ability to control spend. Policy controls govern financial accountability at the point of purchase, lessening the audit burden for corporations. Expedia “A concerted effort like this to make these products bookable in the most prominent booking channels sets up all parties for success,” said Gary Fritz, president of Expedia Partner Services Group. “These standards pave the way for making a la carte airline products more transparent and accessible to leisure travelers, which in turn will lead to higher adoption rates.” HRG “Following our call for common standards last year, joining this group enables us to continue with our drive in this very important area. It will enhance the way we deliver our products and service changes to our customers so that it works for everyone in the value chain,” Bill Brindle, Business Technology and Distribution Director for HRG. LAN “Convinced that merchandising and ancillary revenues are an effective way to differentiate and diversify in an industry highly pushed towards commoditization, LAN initiated a couple of years ago an important effort in order to actively participate in these business streams,” said Sergio Mendoza, vice president, Distribution and Revenue Management at LAN. “A multichannel strategy definitely helps us better serve our customers and represents a competitive advantage. On the other hand, standards are necessary in order to simplify and make the multichannel distribution feasible and efficient. We have a huge challenge defining those standards for a business model that is being created as we speak, but that is what makes all this so much fun.” Opodo “To agree on the use of common industry standards in the merchandising of ancillary products is a crucial development for the travel industry. We are proud to be part of a move which will ultimately enhance consumer protection and trust,” Ignacio Martos, chief executive officer of Opodo. Orbitz/Orbitz for Business “Orbitz Worldwide has been in discussions with the airlines regarding how to appropriately merchandise their ancillary services for an extended period of time, but finding an efficient technology solution has been a major barrier to progress. Establishing industry standards will result in more productive conversations with our airline partners that will allow us to focus on their business needs rather than technology solutions,” said Michael Nelson, president of the Partner Services Group, Orbitz Worldwide, Inc. “The end result will be that our business and leisure customers will have access to the information they need and the products they desire.” Sabre Travel Network “Everyone wants a healthy travel industry, and it’s clear that ancillary sales have been successful in helping airlines increase revenues,” said Greg Webb, president of Sabre Travel Network. “But this revenue success for airlines has come with a number of challenges for consumers, travel agencies and even the airlines. We intend to solve these issues so the real value of travel can be experienced by everyone.” Travelocity “Our top priority is making it easy for consumers to understand the perks and costs of choosing different airlines, and we’ve got several tools on the site today that help,” said Noreen Henry, senior vice president, Partner Marketing for Travelocity. “But, with the increasing number of add-on fees, it’s important to establish a common way for airlines to deliver that information to sites like Travelocity. Having these standards is a necessary step in helping us show consumers all of the possible options and the associated costs.” Travelocity Business “In business travel, lack of visibility into ancillary fees is not just a challenge for the traveler, but also the corporation that tracks and manages the total cost of each trip,” said Yannis Karmis, president of Travelocity Business. “A universally-recognized set of programs, delivering an accurate measurement of overall value for selling, tracking and accounting for ancillaries would offer transparency benefitting both airlines and travel meets the requirements of CFOs at all parties.” Travelport Travelport’s mission is to deliver informed choice to business and leisure travelers throughout the world – which means ensuring that each and every search results in a complete and comparable display of competitive travel options,” said Gordon Wilson, deputy chief executive officer of Travelport. “In this context, accelerating the adoption of industry-wide technology standards for airline ancillary services will bring greater transparency and choice to travelers, while enabling airlines to merchandise their products in the way that they want to sell them.” WestJet “WestJet sees the sale of ancillary products via all distribution channels as an important part of its value proposition going forward,” said Catherine Dyer, WestJet vice president, Distribution. “We think it’s important that our valued agency partners have the ability to sell these products to our guests in a way that is efficient and convenient.”

Air New ZealandMark [email protected] Communications, +34 91 582 [email protected] American MediaDebbie Iannnaci, +1 305-499-6448;[email protected] Express Business TravelTracy Paurowski, +1 [email protected] TravelThad Slaton, +1 [email protected] Wagonlit TravelKim Derderian, +33 (0) [email protected] Young, +1 [email protected] Deines Fourcin, 1 [email protected] Heywood, +44 (0) 1256 [email protected]/Orbitz for BusinessBrian Hoyt, +1 [email protected] Travel NetworkNancy St. Pierre, +1 [email protected] Media ContactPam Wong, +44 208 538 [email protected]/Travelocity BusinessAmanda Borichevsky, +1 [email protected] Brenner, +1 [email protected] Palmer, +1 [email protected]